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2017 IGGVA Conference
February 24, 2017 @ 1:00 pm - February 25, 2017 @ 10:00 pm
Discounted Hotel Pricing: Click here to reserve your room at the discounted IGGVA pricing (through January 25).
Here’s a quick schedule for the two-day event. Click here for the complete schedule and registration packet.
Friday, February 24
Wine Marketing Educational Session – Paul Wagner, Balzac Communications (1-4 pm)
Winter Wine Festival (7-10 pm)
Saturday, February 25
Educational Sessions – Enology and Viticulture (morning and afternoon)
Annual Awards Banquet (evening)
Friday Marketing Session
We will be kicking off the event this year with a very special session on wine marketing, featuring internationally-recognized wine marketing guru Paul Wagner! Paul is the President of Balzac Communications, an instructor at the Culinary Institute of America, and author of Wine Marketing and Sales: Success Strategies for a Saturated Market. This book, originally published in 2007, has won many awards, including the Gourmand International Award for wine writing for professionals. Paul is also a regularly-featured columnist for Practical Vineyard and Winery Management, and also co-hosts a podcast called “Bottle Talk”. Paul is going to run a short course (1-4PM) Friday afternoon detailing the most important aspects of running a successful business, and will reveal successful strategies for marketing your vineyard and winery. This interactive session will allow time to workshop your own ideas, and attendees will leave with new tools to help your businesses thrive.
Saturday Educational Sessions
Additionally there will be a wide range of timely enology and viticulture topics available during the Saturday educational sessions. We will have another great lineup, featuring top-tier speakers covering a broad, but critical, range of information.
Significant time and effort will be devoted to encouraging dialogue among the IGGVA membership. Each region has its own unique set of challenges, and we would like the conference to serve as a means to both identify those challenges and then collaborate on ways to collectively overcome them.
We’re also working on expanding the trade show this year, adding several new vendors featuring cutting-edge products and technologies which should be of real value. As always, we hope that you’ll hold off a little on your 2017 ordering of winery and vineyard supplies until the conference to help show the vendors the value of attending our state event.
Winter Wine Festival and Annual Awards Banquet
Don’t forget to have a little fun, too! We’ll have plenty of entertaining after-hours activities to round things out, including Friday’s Winter Wine Festival, and Saturday’s Annual Awards Banquet!